Attentive

Catalyst Brands has migrated off its legacy martech stack to Attentive to power 1:1 personalisation across its brand portfolio. This is a named enterprise customer win announced via Business Wire, signalling Attentive's ability to displace incumbent martech vendors at scale. The deal strengthens Attentive's position as a cross-brand personalisation platform for large retail groups.

Attentive has launched AI Pro and AI Reporting functionality, enabling brands to convert customer signals into more targeted, higher-value SMS engagement. The additions strengthen Attentive's AI-driven differentiation in the competitive SMS marketing space and deepen the platform's analytics layer, which is increasingly important for enterprise retention.