Go-to-market platform turning unique data into automated outreach
Sales & Marketing
Material only: impact 4+ or flagged, unmuted, with a real source behind it. Newest first.
Clay has released an Agent Plugin accessible via both CLI and API, expanding the platform's programmability for go-to-market automation workflows. This first-party changelog entry signals continued investment in developer-facing extensibility, which strengthens Clay's position as a composable GTM infrastructure layer.
Intentsify has announced a partnership with Clay to integrate intent data into Clay's go-to-market platform. This expands Clay's data ecosystem and strengthens its position as a hub for enriched outbound workflows, giving users access to buyer-intent signals directly within Clay.
Clay has released a plugin integrating its GTM platform with Anthropic's Claude Code and OpenAI's Codex, enabling AI coding agents to access Clay's data enrichment and outreach capabilities. This extends Clay's reach into the developer and AI-native workflow ecosystem, building on its recent Series D momentum.
Clay published a first-party blog post announcing a new plugin for Claude Code and Codex, allowing users to build custom GTM tooling directly on Clay's platform. This extends Clay's developer ecosystem and positions it as a programmable layer for AI-assisted go-to-market workflows.
Clay has announced a $1M scholarship fund aimed at training the next generation of go-to-market engineers, with a focus on career changers and early-career talent. The initiative reinforces Clay's position at the centre of the emerging GTM Engineering category and builds a pipeline of practitioners who will naturally gravitate toward Clay's platform. Social commentary is broadly positive, noting the role grew faster than formal training paths.
Clay has closed a $115M Series D round at a $7.1B valuation, doubling its valuation in approximately one year. The raise underscores rapid market adoption of Clay's GTM data and automated outreach platform and significantly strengthens its runway and competitive position in the AI-powered go-to-market category.
Kept for the record; these do not count toward heat. Unverified means the only source is a post from an account we do not know.
Source items behind the signals, last 30 days
Their own blog, changelog and newsroom, newest first
10 Ways to Use Clay’s Agent Plugin to Build GTM Workflows and Tools - The GTM with Clay Blog
We asked 6,346 companies for a demo. Most never wrote back. - The GTM with Clay Blog
Clay Agent Plugin (CLI & API)
Product Roundup Week of September 14, 2026
The GTM Signal Your Competitors Can't Buy - The GTM with Clay Blog
Customers on legacy Starter, Explorer, and Pro plans can try new products through the end of the year - The GTM with Clay Blog
Clay vs 6sense: Choosing the Right Platform for ABM Campaigns - The GTM with Clay Blog
Top 1%: How depthfirst Built RevOps on Signals Before Scaling Its Sales Team - The GTM with Clay Blog
Learn more about Clay's Plugin for Claude Code and Codex - The GTM with Clay Blog
How Clay Runs Cold Outbound to Enterprise Accounts - The GTM with Clay Blog
The Reverse Demo Guide 2026: Benefits, Steps & Fit - The GTM with Clay Blog
Outbound Sales Automation: 10x Pipeline in 2026 - The GTM with Clay Blog
YouTube Comment Scraper: 3 Methods Compared (2026) - The GTM with Clay Blog
Google Maps Lead Generation for Niche Leads 2026 - The GTM with Clay Blog
Websites That Allow Web Scraping: Top Picks 2026 - The GTM with Clay Blog
Best Price Scraping Tools in 2026: 6 Options Reviewed - The GTM with Clay Blog
23 AI Email Personalization Examples for 2026 - The GTM with Clay Blog
Clay Ads 2.0
New Open Weight Models for Claygent
Clay raises $115M to be the AI growth engine for every company - The GTM with Clay Blog
Clay Sequencer 2.0
Product Roundup Week of August 31, 2026
Top 1%: Inside GTM Engineering at the GTM Company - The GTM with Clay Blog
Best Personal Email Finder Tools 2026: Tested & Ranked - The GTM with Clay Blog
Product Roundup Week of August 24, 2026
Best Work Emails by Segment: SMB vs. Enterprise 2026 - The GTM with Clay Blog
Best Mobile Phone Data Providers for B2B in 2026 - The GTM with Clay Blog
What are the 10 best alternatives to LinkedIn Sales Navigator? - The GTM with Clay Blog
Clay vs ZoomInfo: Choosing the Right GTM Platform for Your Growth Plays - The GTM with Clay Blog
Clay Sequencer: the cold outbound email sequencer - The GTM with Clay Blog
X and Hacker News posts that resolved to a signal
Fascinating to see Clay coin "GTM engineering" and put money behind growing the term Fascinating to see Profound coin "Marketing Engineering" and also put money behind the term New categories being created in real time
Just landed in Amsterdam. Short warm-up before Clay's Sculpt, and the first stop of my GTM Road. Tonight: GTM Night. HubSpot, Clay and lemlist in one room. I'll be the one asking the unfashionable question, who's actually picking up the phone? 😎📞 See you there. https://t.co/uvraFFKgmw
The GTM engineer did not replace the salesperson. It replaced the four operations seats that used to sit around them. Clay coined the role around 2023, and the first person to carry the title was doing CRM upkeep, inbound scoring, deal tracking, playbook building and selling, https://t.co/1qHRk9aN4F
Clay: $115M Series D at $7.1B (Wellington; Sequoia/a16z/CapitalG etc., 9 Sep). AI GTM platform unifying CRM + intent for growth agents; 17k+ customers; $1M GTM-engineer scholarships. Capital is chasing proof, not vibes. https://t.co/TQztCrIkq4
Clay charges $800/month to run GTM agents on your pipeline. i found this open source version that does something similar. MIT licensed, CLI first, and runs directly in Claude Code. it handles things like: → enriching leads from your existing CRM and sequencer → feeding call https://t.co/6oU6NFyUYT https://t.co/nIHyQsIXwX
Clay's social lead just exposed how they built one of the strongest narratives in GTM. these are the top 2 things @clay did to turn storytelling into a distribution engine: 1) assess product-channel fit find the aspects of your product that are unique to you, then map out the https://t.co/LpdtAPtrhn
Attended another @clay workshop today and really enjoyed it. Great meeting so many like-minded people in Lead Gen, GTM and growth, swapping ideas and learning from what others are building. Big shoutout to Munnawar for hosting another great and genuinely useful session. Pretty https://t.co/QkavEPi8hN
Months into my GTM journey, and long story short, GTM is not just Clay. It was a little hard to come to terms with that, seeing as everyone who talked about GTM did it with a Clay screenshot. I had to unlearn that. So, here's me talking about what GTM is and what it isn't: https://t.co/ianM5rLooZ
90% of gtm engineers today are just clay resellers
My first signal-led GTM workflow is taking shape. LinkedIn engagement → @clay enrichment → Profile classification → Next action. Turning small signals into useful network intelligence. Still testing and building. https://t.co/I0mDRYCInL
What if @clay makes like a Maths Millenium Problems Prize initiative but for AI / GTM I think it’d be fun, specially with Navier-Stokes and the other rumors Lost opportunity for a marketing stunt
I typed one prompt - Claude Code came back with six verified buyers https://t.co/woQ4uVlc5P
Apply to Clay GTM Scholarship. Such a wonderful opportunity to pivot to a GTM Engineer career. Thanks Clay. https://t.co/StGLxbEAHM
clay putting $1M into GTM engineer scholarships. makes sense. the role blew up faster than the training paths did. more people who can actually wire the stack beats more people with the title.
clay putting $1M into GTM engineer scholarships. makes sense. the role blew up faster than the training paths did. more people who can actually wire the stack beats more people with the title.
VCs need to slow down with the hype posting abt their investments That "game changing tech that will revolutionize b2b sales?" Yeah... that's been a Clay table any reasonably sophisticated GTM org has been using for 12 months now. Makes you look like you didn't do any DD
Quick question for GTM & Growth engineers am currently stuck When a lead disappeared somewhere in your stack, and how did you track down where it broke? @clay engineers, please help tag gtm engineers if you know anyone
Using Clay + Apollo + Smartlead + 17 AI agents + 12 automations to send 100,000 emails and get 3 replies is not GTM. It’s just expensive button clicking.
Using Clay + Apollo + Smartlead + 17 AI agents + 12 automations to send 100,000 emails and get 3 replies is not GTM. It’s just expensive button clicking.
Your $99/month outbound stack isn't building pipeline. It’s making your brand indistinguishable from 10,000 other desperate spammers. Every "modern" GTM engine scrapes the exact same commoditized APIs (Apollo, Clay, ZoomInfo) for the exact same tired triggers: • "Congrats on
Your $99/month outbound stack isn't building pipeline. It’s making your brand indistinguishable from 10,000 other desperate spammers. Every "modern" GTM engine scrapes the exact same commoditized APIs (Apollo, Clay, ZoomInfo) for the exact same tired triggers: • "Congrats on
Spent today at @salesforce's @Dreamforce and @ZoomInfo's private event in SF. Got to see a demo of their new spreadsheet-style interface consolidating research, data, and action. As a longtime ZoomInfo user and recent @clay GTM Engineering bootcamp grad, I was impressed! https://t.co/me59N180FH
Spent today at @salesforce's @Dreamforce and @ZoomInfo's private event in SF. Got to see a demo of their new spreadsheet-style interface consolidating research, data, and action. As a longtime ZoomInfo user and recent @clay GTM Engineering bootcamp grad, I was impressed! https://t.co/me59N180FH
Just finished the live show, where I was a fly on the wall for a conversation between @THArrowOfApollo (founder of Sales Automation Systems) and @yash_tek (from @clay). Here's the quick recap on the convo around Clay vs. Claude Code for outbound at scale (spoiler: the most https://t.co/oFX9LZE8bd
Just finished the live show, where I was a fly on the wall for a conversation between @THArrowOfApollo (founder of Sales Automation Systems) and @yash_tek (from @clay). Here's the quick recap on the convo around Clay vs. Claude Code for outbound at scale (spoiler: the most https://t.co/oFX9LZE8bd
Most GTM eng I see wires Clay to Instantly before anyone closed a deal manually. Encode the wins first. Automate second.
Most GTM eng I see wires Clay to Instantly before anyone closed a deal manually. Encode the wins first. Automate second.
Ranking AI go-to-market planning tools! Clay takes the top spot for its AI-native approach. Apollo is second. Common Room, 11X, Artisan, and AI SDR are ranked lower due to a less targeted approach. #SalesTech #GTM https://t.co/wSZ54nukoa
Ranking AI go-to-market planning tools! Clay takes the top spot for its AI-native approach. Apollo is second. Common Room, 11X, Artisan, and AI SDR are ranked lower due to a less targeted approach. #SalesTech #GTM https://t.co/wSZ54nukoa
8/9 Clay is also investing in talent. The company launched a $1M scholarship fund to train the next generation of GTM Engineers.