Lob

A Grit Daily News article reports that direct mail is making a comeback as digital fatigue sets in, citing new data that supports the channel's resurgence. This is a positive market-trend signal for Lob, whose API-driven direct mail platform is directly positioned to benefit from renewed advertiser interest in physical mail. The coverage reinforces Lob's category thesis at a time when brands are diversifying away from saturated digital channels.

Lob has published a research report finding that price-conscious consumers are prioritising direct mail as a channel for discovering savings and deals. This positions Lob's core direct mail API offering as increasingly relevant in a cost-sensitive consumer environment, providing third-party validation for the channel.

Lob published research showing that price-conscious consumers are turning to direct mail as a channel for discovering savings and deals. The report reinforces Lob's positioning as a data-driven direct mail platform and provides market validation for the channel's continued relevance amid digital fatigue.